"This collection is built to be broadly accessible to music fans who want to capture a piece of history from this year's 2022 Billboard Music Awards. "Pepsi has a deep-rooted heritage in music, so our partnership with Billboard to create the Pepsi Mic Drop x Billboard Music Awards 'Winners' Club' NFT Collection is a great reflection of our ongoing desire to connect with fans that share our unapologetic love of music," said Todd Kaplan, Chief Marketing Officer, Pepsi.
PEPSI MIC DROP CODE
QR CODE is a registered trademark of Denso Wave Incorporated. While the honor is presented live during the telecast, fans can look out for the QR code driving them to the Billboard ChartStars drop to redeem the exclusive "Pepsi Mic Drop Moment" collectible featuring the honoree for a limited time during the show. One additional exclusive drop will feature the Pepsi Mic Drop Moment, a brand-new honor from Pepsi celebrating one artist or group who has achieved huge success on the Billboard charts this year. The exclusive NFTs aren't limited to the existing Billboard Music Award categories, though.
PEPSI MIC DROP HOW TO
Fans can get in on the action and learn how to redeem the "Winners Club" NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting.
PEPSI MIC DROP FOR FREE
As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year's awards. The Pepsi Mic Drop x Billboard Music Awards "Winners' Club" NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. Score a Free "Winners' Club " NFT DURING the Show Additionally, the telecast will feature a brand-new " Pepsi Mic Drop Moment" honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand's rich legacy in working with and supporting musicians. The groundbreaking Pepsi Mic Drop x Billboard Music Awards "Winners' Club " NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the "2022 Billboard Music Awards" (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. PURCHASE, N.Y., /PRNewswire/ - Today, Pepsi announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment. The Awards and Live Minting Kick Off Sunday, May 15 at 8 P.M. Blige.The Pepsi Mic Drop x Billboard Music Awards "Winners' Club" NFT Collection Gives Fans The Chance To Score Free NFTs Celebrating Each Award Throughout the Show, Plus the Brand-New "Pepsi Mic Drop Moment" Diddy will lead the evening as host of the star-studded show, while performers for the Sin City takeover include Silk Sonic, Burna Boy, Latto, Megan Thee Stallion, Rauw Alejandro and Red Hot Chili Peppers, as well as this year’s Icon Award recipient, Mary J. Make sure you turn into the 2022 Billboard Music Awards, which will air live from Las Vegas on Sunday, May 15, at 8 p.m. While the honor will be presented live during the broadcast, fans can look out for an on-screen QR code, driving them to the Billboard ChartStars drop to redeem the exclusive collectible during a 20-minute window. The brand-new honor from Pepsi will celebrate one of the biggest accomplishments on the Billboard charts this past year. The collectibles aren’t just limited to existing Billboard Music Award categories, though, as one additional drop will center around the Pepsi Mic Drop Moment. In case you were wondering, the Billboard ChartStars digital collectible is built using the leading eco-friendly Flow blockchain, where minting a collectible only requires the energy needed for 1/12 of a web search.
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